Zillow.com and the Zillow Newspaper Consortium of 11 major newspaper companies announced the formation of one of the nation's largest online real estate advertising networks, targeting more than 63 million monthly visitors, and with a focus on homebuying, selling and home-related commerce. The Zillow Advertising Network is an extension of the Zillow Newspaper Consortium formed last fall with 282 major newspapers nationwide.

Under the Zillow Advertising Network agreement, sales teams for both Zillow and the Zillow Newspaper Consortium will offer each other's premium advertising inventory to their respective client bases. Local newspaper advertisers will be able to reach Zillow's national audience of more than five million visitors per month, with 90 percent owning a home and two- thirds buying or selling now or in the next one to two years. Meanwhile, Zillow advertisers gain access to the local audience visiting real estate sections of the newspapers' Websites, as well as additional national advertising inventory across the Zillow Newspaper Consortium.

"This partnership allows advertisers with our papers to reach not only local real estate consumers who live in particular markets, but also consumers who may be moving to particular markets, via their searches on Zillow.com," said Lincoln Millstein, the senior vice president of Hearst Newspapers. "This is a significant opportunity for advertisers to target a very large number of consumers on the verge of major home-related commerce."

For example, a San Francisco furniture retailer could now target the 750,000 Zillow visitors who research San Francisco Bay Area homes each month on Zillow.com, while simultaneously reaching the online audience of The San Francisco Chronicle. This significantly extends the reach of an online advertising campaign for both local and national advertisers. In addition, advertisers can drill down even further with their ads on Zillow, targeting visits to specific ZIP codes, neighborhoods or individual homes.

"The Zillow Advertising Network gives local and national advertisers unprecedented access to the largest online audience of home buying and selling consumers available, including the loyal, engaged audiences visiting Zillow and our newspaper partners," said Greg Schwartz, the vice president of advertising sales at Zillow. "This affluent and qualified audience of consumers making major home-related purchases is extremely valuable to advertisers and can now be targeted across a range of geographic considerations."

The new Zillow Advertising Network extends a partnership with 11 major newspaper publishing companies announced in November 2007, which enables local real estate classified advertisers to also purchase featured listings and open house advertisements on Zillow. The newspaper companies participating in the ad network include Hearst Newspapers; Lee Enterprises; Media General; MediaNews Group; Morris Communications Company, Philadelphia Media Holdings; and The E.W. Scripps Company.