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Return of Purchase Market Inspires Birth of Unique Sales Consulting Firm
press release
   

At a time when title agents and service providers are seeking new ways to access real estate agents for purchase mortgage business, there’s a new entrant to the sales consulting market offering an entirely different way to go about it.

Sales Icons, a national sales consultancy focused on serving clients from title and settlement services firms, has entered the market. According to Co-Founder, Logan Coulter, there couldn’t be a better time to try a new sales approach for service providers. “Unfortunately, much of the title industry continues to use outdated, ineffective and virtually unmeasurable sales strategies,” he said. “At the same time, the market for settlement services, largely set by lenders and Realtors, is returning to a more traditional purchase cycle. Historically, that means that the settlement services businesses best able to position themselves with real estate agents and brokers tend to win the largest amount of purchase market share. And yet, we’re meeting numerous agents struggling to get through the Realtor’s proverbial door,” Coulter himself has extensive sales experience, authoring multiple sales books and working successfully both within the title industry as well as the medical device industry.

According to Sales Icons’ other Co-Founder, Gerald Coulter, (also a successful sales veteran with experience in the title and industrial equipment industries) Sales Icons takes a different approach to sales consulting. “Most consultants working for title firms focus on what the client needs to do after the lead is generated. Sales Icons builds client strategy using a method that has worked for years in other, larger industries, and which helps the client generate leads in the first place.”

“Rather than promising to deliver some leads and tactics, Sales Icons offers to empower its clients to build a sustainable, repeatable sales methodology. It’s something the industry is crying out for right now.”

About Sales Icons

Boise, Idaho-based Sales Icons is a groundbreaking national sales consultancy focused on the title and settlement services industry. Sales Icons’ unique sales formula empowers clients to develop and execute a strategic sales approach which is sustainable, repeatable, measurable and, above all, successful. Learn more at www.salesicons.com.



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