A recent email from RedVision revealed their marketing strategy:  uniformity of product, low cost, quality and speed.

   As I like to mention, the five primary qualities of any activity are reliability, simplicity, low cost, speed, and suitability.  

   While I would not disagree that automating the title process stands to create a uniform product which will create uniform errors in spelling, punctuation and grammar until fixed.  Remember, it's not computer error but the human error behind the code, which is the devil in the details.

  Indeed, the speed is greater too.  Without human quality control to check the generated results, it is easy for simple questions to NEVER be asked.  For instance "If the computer shows a Substitution of Trustee on a mortgage, could somebody check the next document to ensure that it's not a mis-indexed recon for the same?"  There are plenty more simple questions and that one is "off the top".

    "Low cost: is always without question when corporations race for the bottom, cutting all semblances of standards along the way.  Speed goes with that when you eliminate human review and use only a limited set of records.

   I'm a longtime fan of the old hand bound title abstracts that were wonderful, ornate heirlooms that any family would love to have on a coffee table.  I doubt that any of us would find a stack of 8.5x11 sheets bound by a paperclip to be appealing decor for a drawing room.  The care and diligence that went into such books of art and commerce oozed from their very fabric.  That alone spoke to days of quality and tailoring of a work.  

   Consider this the next time you are forced to compete with a $5 auto-generated monstrosity.  Remind your client that your diligence is greater, your care of duty higher, you tailoring to meet a clients needs superior, and you accuracy better than anything the competition can offer.