Recently, I had the opportunity to speak with the president of a large title company. I explained the services and pricing we offer as a nationwide abstract company. During our conversation, the title company president asked me, “Rich, your company sounds great but I must ask; how can you compete with outsourced pricing?” I explained it to him like this; the word “outsource” lately has become a very liberal term in our industry. It is analogous to the use of wholesale dollar stores in the retail industry. People get so caught up in the fact that they appear to be saving money when, in fact, if you analyze your purchases and weigh the benefits, you will find very little that actually costs one dollar. In most cases, what you find is you pay more than a dollar for cheaply made, defective items because eventually you will have to replace them with something more reliable from a store with a good reputation, great customer service, and convenience. In essence, you are paying for the same product twice. The fact of the matter is; you actually do get what you pay for. For a dollar or two more per order, working with our company will significantly save you money, time, and effort in the long run. You will walk away with a quality and accurate product that you will be confident enough in to stamp your company name on. We have developed a skilled army of abstractors with the knowledge of our products, the ability to pinpoint and resolve issues, and the aptitude to explain the reports to clients.
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