You don't need to sell the concept here.
It's a consumer confidence issue. And, yes, supposedly middle men will be forced out. And MAYBE in the future they will.However, the industry as it is today is comprised of many layers and components that most people are not savvy about or simply do not want to spend the time and effort of doing it on their own. If that WAS the case, the market would have moved considerably away from home inspectors, real estate agents, appraisers, etc. But, the average consumer is not interested in learning how to do all those things themselves, so they hire the "middleman" who is most cases is licensed and a seasoned professional.
What the internet has done for real estate agents is cut down the time spent with tire-kickers who would like at 20 houses and buy none. Now that consumer can search online, interview agents and make more informed decisions. That is the easy part.
The hard part is all the other pieces that go into moving from contract to closing. There will always be needed service providers. Will the counties go to blockchain? Will attorneys? Will consumers get licensed so they can examine title? By law in the USA, only a licensed real estate agent can sell another person's property. Yes, you can sell your own property, but not someone else's. Who is the reliable source for appraisals?
I could go on and on and on.
It's new. Like anything new, there needs to be valid proofs of concept. Right now, it is TOTAL speculation of what "COULD BE". Like any new product, it needs to be taste tested. Either the public will consume it or spit it out.
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