.RealEstate, an official partner of the National Association of REALTORS®, today announced a major product evolution, unveiling a new unified digital platform that helps real estate professionals build, launch and manage their online presence in one place. The launch follows the company’s August 2025 rebrand from Get.Realtor to .RealEstate and reflects its shift from domains to a broader digital branding and marketing ecosystem.
“When we originally began our business, we were known primarily for domains,” said Colleen Doyle, vice president, RIN and strategic initiatives at the National Association of REALTORS®. “Over the last five years, we’ve expanded into a more complete digital branding solution, and this refresh under .RealEstate better reflects what we’ve become and where we’re headed.”
Alongside the brand refresh, .RealEstate is launching an all-new digital experience with updated website technology, new tools, and a more intuitive onboarding process, helping professionals establish a polished presence quickly.
Key features include:
- New website packages for all stages of business, from new agents to multi-office brokerages.
- More than 45 professionally designed website templates, including options for luxury, commercial, property management, teams, farms and land, and more.
- AI-powered website and SEO tools to generate on-brand copy, support optimization, and streamline content creation.
- Integrated CRM to manage contacts, track leads, and follow up from one dashboard.
- Professional email with exclusive .realtor and .realestate addresses to reinforce credibility and alignment with the industry.
- Mobile-optimized, SEO-ready setup designed to get professionals online fast with minimal technical friction.
- Transparent pricing and 30-day free trials on all website packages.
“We want more real estate professionals to own their digital space,” Doyle said. “Our solutions are built to be mobile-ready and SEO-ready so professionals can get online quickly and focus on serving clients.”
As an official partner of the National Association of REALTORS®, .RealEstate combines modern technology with industry insight, helping ensure its tools evolve alongside the profession and remain aligned with what real estate professionals need to succeed online.
To learn more and explore available solutions, visit https://get.realestate.
About .RealEstate
.RealEstate (formerly Get.Realtor) is dedicated to empowering real estate professionals to own their online real estate brand. Backed by The National Association of REALTORS®, .RealEstate provides comprehensive digital branding solutions, including exclusive .realtor and .realestate domains, customizable websites, and integrated marketing tools. Our mission is to help real estate professionals work smarter, not harder, by offering innovative, easy-to-use, and cost-effective solutions backed by industry expertise.
About the National Association of REALTORS®
The National Association of REALTORS® is involved in all aspects of residential and commercial real estate. The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics. For free consumer guides about navigating the homebuying and selling transaction processes – from written buyer agreements to negotiating compensation – visit facts.realtor.