Hey Kurt, I just checked out your website.

I assume you put the link up to promote it.

Atta boy!

I also assume that you might actually like some feedback.

In that spirit, and for what it is worth, here's my take.

I don't care for the name "Phoenix Document Service". Sounds like you are operating out of Arizona. Then there's that bird rising out of it's ashes thing too.

The background color is interesting.

Your source code lacks two important meta tags that every website should have: the description meta tag and the keywords meta tag. I realize that there is some controversy about the current usefulness of these tags, but since it only takes a few seconds to create them it is foolish not to go ahead and do so. Here are possible suggestions for you:

<meta name="description" content="Full service public records research company covering Florida, Ohio, New Jersey, North Carolina, Georgia, Nevada, and California.">

<meta name="keywords" content="records, records research, florida records research, ohio records research, new jersey records research, north carolina records research, georgia records research, nevada records research, california records research">

I don't care much for the copy on any page. Did you proof read the pages? For example:

The word "affordable" is misspelled in your mission statement on the home page.

"Since we are a service provider, as our client, you will receive a timely and professional response to all your document research needs." Do you really like that?

Why is there a break after "vesting" in the first sentence under Current Owner on the Services page?

Try "the last three deed owners" instead of "the last 3 deed owners".

In New Jersey a 60 year title report satisfies the "statues". What statues?

"...the request name search" Did you mean "the requested name search"?

Etc, etc.

You have a separate Contact Us page. (I'm a big believer in putting your contact info on every page...putting it in the sidebar would do that.)

The contact info you provide is skimpy, consisting only of "E-mail Us: kurt@phoenixdocument.com" and "Call Us: (727) 581-2552".

Gives me the impression that you are operating out of your basement.

It's OK if you are...just don't give me that impression.

Why not throw up a couple of email addresses like "orders@phoenixdocument.com" and "inquiries@phoenixdocument.com".

They can all forward to kurt@phoenixdocument.com but it looks like more people are involved in this thing than just Kurt.

Just one phone number? Admit it Kurt, you are operating out of your basement aren't you. No? Then add some more numbers. Check out eVoice for cheap answering and call routing services. Makes your operation sound big time. Also check out Custom Toll Free, RingCentral, and eFax for toll free numbers, virtual fax numbers etc.

Love the Sample Form page! Come on Kurt, take the link to the Sample Form page out of the sidebar until there actually is a Sample Form page! Jeez.

The company coverage page is not very exciting.

I think the counties would be easier to read if they were sorted alphabetically vertically rather than horizontally.

Where did you get that lame-ass map graphic?

You can get something better, much better, at bigstockphoto.com for a pittance.

Better yet, stick a Google map on there for free. Put markers on it for every state and county you cover. Be sure to include info on every marker about the services you provide for that area.

Here's an idea for ya. Right now you have a simple five and one half page website. (I'm only giving you partial credit for the Sample Form page. Sorry.) How about turning it into a one hundred and thirty seven page website in no time at all? Create a separate page for each state and county you cover. I'm serious. Every state and county name on your Company Coverage page should be a text link to a dedicated page for that state or county. Each state and county page should have proper title, description and keyword meta tags. Each state and county page should have a brief description of the services you provide for that area. Sounds like a lot of work? Not really. Cut and paste man, cut and paste.

You see Kurt, the way you have it now, there is nothing, I mean absolutely nothing, that will ever bring your website up on a Google search for say, "alachua county florida document retrieval" or "gwinnett county ga title searches". But creating separate pages to address common search phrases will. Plus, now your site is getting bigger too. The Google bots might even "think" your becoming important. (We won't tell em about the basement thing. Heh, heh, heh.)

While I'm on that subject, if I had no idea that your operation existed, what phrase would I have to use on a Google search to get your website to come up on the first page of search results? Remember, I do not know that you exist so "Phoenix Document Service" cannot be part of the search. I really don't think that your site will ever come up. Can you think of why?

You might get the impression that I do not like your website. But that's not the case at all. In my opinion title folk can be divided into two categories:
 

1. Those with websites
2. Dunderheads

You definitely do not fall into the latter category.

Keep plugging away at it brother.

- David Case

david-case-attorney.com