This came from the FAQ of their website.  It reminds me of Lloyd's of London.  Many of our clients do not accept Lloyd's of London.

E and O Coverage of America is a Nonprofit Corporation, not an insurance company, and therefore cannot offer any insurance products.  They are a non-regulated Risk-Sharing Plan.  They are not regulated by the Insurance Commissioner's Office, thus the office has no ability to force such companies or plans to take any action should a consumer have a problem.  These programs are not intended to replace insurance.  Insurance requires a contractual transfer of risk in exchange for payment.  When transfering the risk, insurance products also transfer your control of your legal and claims processes.  This allows the insurance company to make decisions on your behalf with or without your consent.  E and O Coverage of America's coverage is unique in that you retain the risk and, therefore, the complete control of your legal process. Now you and your attorney are allowed to decide what is best for you and your case.  Their coverage may simply assist you in the reimbursement of the expense for your legal claims through the money available in the community pool that their Nonprofit Corporation has set up for their members.   Based on the reserves in this pool, there is no guarantee that a need will be paid.  This allows them to offer you a plan at a substantial savings.  Many insurance agents prefer their  convenience and rates, compared to what they can obtain in the traditional insurance market.