Didn't I see a TV commercial about this recently? Seems I recall a man sitting at his kitchen table with a butter knife in one hand and his phone in the other. He had a worried look on his face while a doctor on the other end was telling him how to remove his appendix.
It might have been a commercial for a full-service brokerage house... asking why you would use a do-it-yourself, E-Trade type of service. I can't remember exactly, but it was a funny commercial.
Best,
Robert A. Franco
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