First of all, blockchain technology and Bitcoin is not one and the same but many mistakenly think they are.  Following is a basic intro.

Brief introduction of the blockchain technology. Blockchain technology may also be referred to as Distributed Ledger Technology (DLT), it's a distributed and shared database which holds immutable data.

Because of these characteristics, this technology is amazing when the need to have a data source that has a single version of truth is strong, for instance, property ownership; for another, payment (for it solves the problem of double spending); and still for another, supply chain (when you have multiple stakeholders holding similar data, which one to believe?) blockchain technology solves the problem of data reconciliation among others) , and many more...

On the other hand, Bitcoin, a cryptocurrency, is the very first implementation of blockchain technology. Some goes crazy about Bitcoins while others consider it speculative.

Secondly, a key benefit of blockchain technology to the land / title industry is to prevent fraud and money saving of too many "middle men" in the current practice because land / property ownership and other vital information is immutable.