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The Modern Day Soapbox
by Robert Franco | 2007/04/20 |

Blogging is becoming more prevalent in our wired society. Why? Because it gives everybody a voice. Anyone can set-up a blog and voice their opinions about anything they choose. We are no longer limited to the mainstream media for information. Too often the mainstream media bases their "news" on press releases and, when they seek out comments, they always ask the same "insiders" who don't always speak for the majority.

Like any source, especially those found on the Internet, you have to decide for yourself the value of the information. I'm the first to admit that my posts are nothing more than my opinion. However, my opinion comes from a very different perspective than you will get from any mainstream media outlet. My experience in the title industry gives me a unique outlook on issues that are often overlooked by the press. And, unlike the press, a blog allows readers to comment on posts. You aren't just limited to the author's opinions; you can read what others think on the topic as well, or, add your own comment.

Do people really read blogs? YES! Last month, which was only our second full month of posts, attracted over 3,400 unique visitors. Blog entries are indexed in Google, and other major search engines. There is even a Google Blog Search, just for blogs. In addition, bloggers will often link to their favorite blogs to direct their readers to other sources.

Source of Title Blog ::

Here is a list of the blogs I read regularly, which are listed under my "Recommended Blogs" in the right column:

Here are a list of a few other blogs that I read when I have the time:

If you want to get your own blog and become a part of the blogging community, check out these sites:

Blogging is also a great marketing tool. Present a professional image and showcase your specific knowledge and expertise. Your clients, and potential clients, can learn a lot about you from your blog. Its a great opportunity to educate your clients and keep them informed about you and your company.

So, go get your own blog, your own virtual soapbox on the Internet, and start posting you opinions. Contribute your knowledge, expertise, and perspective on the issues that you feel are important. When you do, send me an email. I'd love to check it out.

Robert A. Franco


Categories: Blogs, Marketing

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Source of Title Blog

Robert A. FrancoThe focus of this blog will be on sharing my thoughts and concerns related to the small title agents and abstractors. The industry has changed dramatically over the past ten years and I believe that we are just seeing the beginning. As the evolution continues, what will become of the many small independent title professionals who have long been the cornerstone of the industry?

Robert A. Franco



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