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Source of Title Blog : Blogs

Why I Blog
by Robert Franco | 2008/07/08

I was recently asked why I started the Source of Title Blog.  I thought that was an interesting question and it made me think. What is the purpose of the blog and what I get out of it?  I have been writing two or three entries each week since January 2007.  It has been something that I have enjoyed doing and I plan to continue blogging.  I enjoy the discussions that my posts sometimes generate and I look forward to comments, whether they agree with me or not.  But, why do I do it? Hmmmm... that is a tough question.

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Categories: Blogs

Source of Title Blog :: 4 comments ::

Source Of Title For Sale?
by Robert Franco | 2007/10/04

For those of you not familiar with Website ActiveRain, it is a free online community for real estate professionals designed to help them promote and grow their business. Primarily, it is a blogging site that provides provides free blogging tools to the niche real estate market. Their main audience is Realtors, though they also have several blogs written by lenders, notaries, home inspectors, appraisers, and title companies. The site launched in June 2006 and has become immensely popular in the real estate community. Currently, the site lists nearly 51,000 members.

I have read some of the blogs on ActiveRain and have found them to be very good. You can tell just how popular some of the bloggers are by the number of comments their posts receive - in a matter of a couple of days, some have 40, 50, or more comments.

Recently, I became aware of a lawsuit filed by ActiveRain against Move, Inc. Move owns and operates Websites including Realtor.com, the official site of the National Association of Realtors, Move.com (formerly Homestore.com), HomeBuilder.com, and SeniorHouseingNet. The complaint is for violation of the California Trade Secrets Act, breach of contract, unjust enrichment, promissory/equitable estoppel, unfair competition, Washington Unfair Business Practices Act, and fraud/deceit.

Read ActiveRain's Complaint and Move's Answer.

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Categories: Blogs, Innovation, Technology

Source of Title Blog :: 2 comments ::

The Modern Day Soapbox
by Robert Franco | 2007/04/20

Blogging is becoming more prevalent in our wired society. Why? Because it gives everybody a voice. Anyone can set-up a blog and voice their opinions about anything they choose. We are no longer limited to the mainstream media for information. Too often the mainstream media bases their "news" on press releases and, when they seek out comments, they always ask the same "insiders" who don't always speak for the majority.

Like any source, especially those found on the Internet, you have to decide for yourself the value of the information. I'm the first to admit that my posts are nothing more than my opinion. However, my opinion comes from a very different perspective than you will get from any mainstream media outlet. My experience in the title industry gives me a unique outlook on issues that are often overlooked by the press. And, unlike the press, a blog allows readers to comment on posts. You aren't just limited to the author's opinions; you can read what others think on the topic as well, or, add your own comment.

Do people really read blogs? YES! Last month, which was only our second full month of posts, attracted over 3,400 unique visitors. Blog entries are indexed in Google, and other major search engines. There is even a Google Blog Search, just for blogs. In addition, bloggers will often link to their favorite blogs to direct their readers to other sources.

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Categories: Blogs, Marketing

Source of Title Blog :: 0 comments ::

Source of Title Blog

Robert A. FrancoThe focus of this blog will be on sharing my thoughts and concerns related to the small title agents and abstractors. The industry has changed dramatically over the past ten years and I believe that we are just seeing the beginning. As the evolution continues, what will become of the many small independent title professionals who have long been the cornerstone of the industry?

Robert A. Franco



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